• YesColours Electric Blue wall paint
  • Pink fabric draped over a surface with a pink background
  • #differentfeelsgood

    We are here to inspire joy and optimism by sharing the love of colour with everyone and the positive impact it can make when changing our spaces.

  • Celebrating colour.

    We are here to help people feel confident in the colour choices they make. We celebrate the drama of colour — its joy, passion, its electricity. It's why we are dedicated to creating paints that are more vibrant, deeper and richer than other brands.

  • Wellness for all.

    Our palette is designed using Applied Colour Science and aims to improve not only your spaces, but how you feel inside them — through neuroscience, and being conscious of all types of minds and needs.

  • Creative thinking.

    Colour should be a platform for creative expression, experimentation and imagination. Our colours are inspired from culture — travel, music, food, fashion and architecture.

  • Rally the colourful.

    We embrace the world in all its rich, infinite colours and celebrate our shared connections, as well as our diversity.

  • Protecting our planet.

    We're rethinking what it means to be sustainable by being the only paint brand tackling the paint waste issue — preventing waste going to landfill where 98% of paint waste currently ends its lifecycle.

  • Innovation.

    We don't wait for new ideas — we create them using our expertise and imagination to develop the best products possible for us, our customers and the environment.

What is Applied Colour Science?

Applied Colour Science is our approach to using colour as a practical tool for human wellbeing — grounded in neuroscience and powered by data, not 'colour psychology'. We treating colour as a variable that can be understood, measured, and designed for, in the same way light, sound, or temperature shape how a space feels and functions.

It's the discipline of designing colour with intention, based on how it actually affects mood, focus, and physiology. By connecting colour choices to human response, Applied Colour Science turns something that's traditionally been subjective into something that can be applied deliberately — helping every wall, room, or space work harder, and feel better, for all of us.

Why Applied Colour Science matters.

We spend nearly all our lives indoors, yet the spaces around us are designed almost entirely without physiological evidence. Colour is one of the most powerful, most underused tools we have for supporting human health — and we believe it's time the built environment caught up with the science.

#differentfeelsgood.

Our belief is that small everyday actions by individuals can drive big, purposeful change — and we can achieve this through design, the impact of colour, and collaboration.